THE OFFICIAL CIALDINI INSTITUTE IN THE ARAB WORLD

Master the science of influence to build trust, and grow your business with: Dr. Cialdini

Discover what cannot be found in any book or anywhere else
Boost your authority with the only official program in Ethical Influence worldwide
Join thousands trained at Google, Microsoft, Apple, and Coca-Cola
Apply proven science across sales, leadership, and business growth

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22.5K REVIEWERS

INDISPENSABLE SKILL

Influence: The #1 fastest-growing skill through 2030

Choose Your Program Read more about Dr. Cialdini

Grounded in decades of behavioral research, this science is ethical, efficient, and highly effective.

“ Welcome to the Cialdini Institute Mena. I'm very proud you're here at the exclusive recourse of my 50 years of research in influence and persuasion in Arabic. My team and I will be happy to provide you with everything you need to succeed. ”

Dr. Robert Cialdini

Founder, Cialdini Institute

Trusted By Leading Enterprises Around The World

MEET YOUR CIALDINI MENA MANAGER

Unlock the power of influence with the world’s first Arabic Cialdini-Certified Coach

With over 30 years of proven business mastery and hands-on experience across diverse industries, I will be your guide not only until you get your certification but also to be able to convert what you’ve learned into practical, real-life persuasive actions, applying them efficiently, effectively, and ethically. This will significantly enhance your track record of success.

Become More Successful At Work
Master The System That Persuades
Boost Your Authority
Become Happier As A Person

Book a Call

Dr. Robert Cialdini

Founder of Cialdini Institute

Mr. Bas Wouters

CEO, Cialdini Institute

You Deserve Relief: Overcoming Common Life and Work Challenges

Tired Of Failing To Persuade Others In Both Work And Individual Life?
Struggling To Motivate Others To Take Action & Eliminate Uncertainty?
Frustrated for failing suddenly to close a deal?
Experiencing Challenges Building Rapport?
Worried about falling victim to unethical influence?
Finding it hard to communicate effectively in various situations?

Worry No More! Let's shield you from manipulation. Now!

Book a Call

HOW DOES THIS WORK BEST

Dive into the universe of Influence in 3 easy steps

1. Register

Watch 100+ videos on the Principles of Persuasion with Dr. Cialdini.

2. Apply

Work with me on transforming these principles into practice.

3. Experience

Watch your success grow as you master the science of influence.

“You don't have to be a scientist to use this science”

DISCOVER WHAT YOU HAVE BEEN MISSING

Gain Skills you can use in every aspect of your work & life

WANT TO BE MORE PERSUASIVE IN BUSINESS & LIFE?

Personal Coaching Plan

Over 100 Videos

E-learning access for 1-year: Over 100 instructional videos on the Principles of Persuasion with Dr. Cialdini.
Real-life case studies

Dozens of real-life business examples & case studies from various industries worldwide.
Live sessions with Dr. Cialdini

Access to 6 Live sessions with Q&A sessions with Dr. Cialdini himself or other Senior Teaching Partners.
Worry Free

Pre-Assessment + Final Exam + Re-take.
Badge & Certificate

Accreditation, badge, and certificate designating you as a “Cialdini Influence Practitioner”, accredited by the Cialdini Institute and signed by Dr. Cialdini.
The 7 principles

3 coaching sessions to gain a comprehensive understanding of the 7 principles and be well-prepared with confidence for your exam.

Enroll Now

WANT IMMEDIATE RESULTS IN SALES, MARKETING, HR AND LEADERSHIP?

Business Coaching Plan

Learn the principles

8 live coaching sessions with Dr. Ahmad Misto to learn and apply the Principles of Persuasion.
Core Motives Model

Mastery of the Core Motives Model of Social Influence.
Collaboration

Collaboration to solve your own influence challenges.
Master of Influence

Become a sleuth of influence: Understand these principles, what are their ACTivators and AMPlifiers, when & how to use, ensuring a win-win for all.
The Influence Process

Acquire an understanding of Dr. Cialdini's INFLUENCE PROCESS, along with a wide array of effective and ethical strategies, tactics, and approaches.

Min of 4 and max of 12 participants per company

Enroll Now

TESTIMONIALS

What Influential Business Leaders Say

Warren Buffet

CEO Berkshire Hathaway

“ 'Influence' is one of the best business books of all time.”

Tobias Lütke

Founder Shopify

“ 'Influence' is a book that made me a billionaire.”

Alex Hormozi

Entrepreneur, Investor

“ 'Influence' is a must-read for entrepreneurship, sales, and marketing.”

Gwyneth Paltrow

Oscar-Winning Actress, CEO Goop

“This 'Influence' is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”

Guy Kawasaki

Silicon Valley Venture Capitalist

“Cialdini is the 'Godfather of Influence'. His book is the guiding light for how I conduct business - and in many ways how I live my life.”

Tim Ferris

Lifestyle Expert and Best-Selling Author

“I would really encourage people to study books like 'Influence', so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations...”

Gerry Allen

Former Vice President IBM

“I have always been impressed with his integrity, his honesty, his high ethics standards, the way that he conducts his life and his business.”

Joe Polish

Founder Genius Network

“The new 'Influence' is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.”

Tamsin Henderson

Owner Copy Kooks

“I recommend inhaling anything you can get your hands on by Robert Cialdini - books, podcasts, videos. He is the undisputed master of all things persuasion.”

Charlie Munger

Vice Chairman Berkshire Hathaway

“Robert Cialdini has had a greater impact on my thinking than any other scientist.”

Chris Voss

Wall Street Journal Best-Selling Author

“Anyone who wants their abilities in communication or negotiation to be at the highest level has to read Robert Cialdini's book. Your knowledge base is simply incomplete with it.”

Constance Dierickx

The Decision Doctor

“Cialdini is the expert on influence. His research reveals principles that any leader, any person for that matter, can apply.”

ETHICAL INFLUENCE MADE SIMPLE

Who is this course for?

This program is ideal if you want to persuade more easily and successfully. Whether you want to close more deals, become a better leader, realize higher online conversions, or simply gain a YES from friends and family, it provides a blueprint for successful persuasion. A wide range of professionals have therefore benefited from Dr. Cialdini’s workshops.

C-Level Decision Makers

HR Pro

Online Pro

Financial Experts

Marketing Pro

Managers

Negotiation Experts

Coaches

Sales Pro

Communication Pro

Business Consultants

Other Areas

The world's most-cited social scientist in the area of Ethical Influence

Dr. Robert Cialdini

Dr. Cialdini is known globally as the foundational expert in the science of influence and its ethical application.

His seven Principles of Persuasion have become a cornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of “Godfather of Influence.”* Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos)*, and the book they most frequently mention is Influence.**

* Research from The Ways to Wealth, January 2024. ** Sold more than 7-million copies in 48 different languages.

Thousands of employees at Apple, Google, Microsoft, and other Forttune 500 companies have engaged in Dr. Cialdini’s programs

Over 7 Million Copies Sold

Science, Ethics, Application

All of Dr. Cialdini's work is grounded in science. But there’s something he regards as just as important: ethics. Ethics are important not only because an ethical approach helps you do the right thing, but also because an unethical approach will backfire eventually, as his research clearly shows. Once you understand the science and respect the ethics, successful application will almost certainly result after signing up to follow one of Dr. Cialdini's certification programs.

WANT TO SEE THIS SCIENCE IN ACTION?

Check how 3 words can generate twice as much compliance to your request

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Influence & Growth Mentor | MENA Manager at Cialdini Institute

I am Dr. Ahmad Misto

Author, speaker, and consultant with over 30 years of experience helping leaders, experts, and organizations achieve measurable and sustainable growth across the MENA region.
First Arab in the world to be officially certified as a Coach in Influence & Persuasion.
Founder of MentorTrail™, a guided ecosystem that helps coaches, trainers, and experts turn their expertise into a unique roadmap and build a structured, launch-ready online business in 30 days, without needing marketing, sales, or tech skills.
Specializes in translating the science of ethical influence into practical results across sales, marketing, leadership, and business growth, helping individuals and organizations achieve measurable impact without pressure or manipulation.